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Inside Shein strategy for winning over Gen-Z shoppers and designers

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As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

Shein seeks sellers for its online marketplace

Inside Shein strategy for winning over Gen-Z shoppers and designers

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Chinese Fashion E-Commerce Brand SHEIN — a Hidden Dragon Aims to Take Out ZARA, by Alex Lew, CFA, Oriental Review