Male model Andrej Pejic wears push-up bra in controversial Hema lingerie ad - Mirror Online

At first look, this is a seemingly normal advert for a push-up bra… until you realise that the sultry model with the boosted curves is actually a MAN.

Andrej Pejic: 10 things you need to know about the androgynous

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Hema Lingerie modeled by a man…specifically Andrej Pejic

Androgynous Model Andrej Pejic Wears Push-Up Bra for Lingerie Ad

Male model Andrej Pejic wears push-up bra in controversial Hema

New Ads Feature A Male Model For…Lingerie?

Male Model Sports Push-Up Bra in Lingerie Ads - Good Morning America