There are more adult diapers sold in Japan than baby diapers

The country's aging population means businesses have to shift their approach.

Diaper rush: Conquering a $9 billion incontinence market no one wants to talk about - The Japan Times

Plunging births push Japanese diaper maker to switch to adult market

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Michael McDonough on X: Japan sold more adult diapers than baby diapers last year. Japan's current population pyramid vs. China's in 2030 / X

Why does Japan sell more adult diapers than infant ones? - Quora

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There are more adult diapers sold in Japan than baby diapers - Marketplace