The Search has Started for the Face and Belly of 'Cake' Maternity Lingerie

Not content with mainstream advertising and media images featuring only super-slim pregnant models or unrealistic yummy mummies, two Auckland business women have come up with a plan that will see real New Zealand mothers feature as the faces, and bodies, of an international maternity lingerie brand.

Cake Maternity Bras Nursing Lingerie from D to O Cup - Storm in a D Cup USA

Are IVF Injections Painful? Tips for Fertility Shots

Pillowy bellies and engorged breasts: Mothercare's ad and the pleasure of post-birth bodies, Childbirth

Cake Maternity Lingerie: Comfort Meets Functionality – Preggi Central

10 Best Maternity Bras of 2024

Cake Lingerie: Beautiful, Sexy Maternity Lingerie and Nursing Bras 'Celebrate Motherhood

Cake Lingerie Charley M by Cake Viva Women's Maternity with Underwire Plunge T-Shirt Nursing Bra Women's Maternity Bra Black (Black Black), 85B (Manufacturer's Size: 32B UK/ 70B EU), Black (Black Black)

Cake Maternity Lingerie

10 Popular Maternity Bras Mums Are Using