George at Asda praised for showing 'real women' with stretchmarks in lingerie

The supermarket's fashion brand drew praise for posting a photo of body empowering model Brunna Teixeira wearing an Entice purple embroidered lingerie set, which retails at £28, on Instagram.

Asda praised for using 'beautiful unfiltered' mum with stretchmarks to model underwear - Liverpool Echo

Asda customers praise supermarket for using mum with stretchmarks to model lingerie collection - Hull Live

Asda's plus-size model in bra and underwear that 'doesn't fit

Asda flooded with praise for using models with curves and stretch marks - Wales Online

Marks and Spencer flooded with praise from shoppers as 'real' woman models lingerie - Daily Record

Asda praised for using mum-of-two with stretch marks to model Valentine's Day lingerie - Derbyshire Live

ASDA hit with sizing complaints after showcasing underwear models

Asos praised for not airbrushing bikini models - and the pics are beautiful - Daily Record

Asda praised for choosing woman who has stretch marks to model its underwear - Leicestershire Live

ASDA's plus-size lingerie campaign is sparking debate