Why is everyone - Jake Gyllenhaal included - still wearing The North Face's Nuptse jacket?

Jake Gyllenhaal has stepped out in NYC in the ultimate snow-beating, storm saviour: The North Face Nuptse Retro 1996. But why is the bog standard puffer jacket still so popular? Zak Maoui investigates.

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1996 The North Face 4-Layer Nuptse Puffer Jacket w/ Stow Away

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1996 The North Face 4-Layer Nuptse Puffer Jacket w/ Stow Away

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1996 The North Face 4-Layer Nuptse Puffer Jacket w/ Stow Away

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