Jockey International bids to end the ill-fitting bra by

Instead of the typical A, B, C, D, etc, Jockey
Instead of the typical A, B, C, D, etc, Jockey's eight-years-in-the-making Volumetric Fit system measures the volume of a woman's breast plus an under-bust measurement, with the volumetric sizes running from 1 through 10.

Jockey Women's Bra Forever Fit V-Neck Molded Cup Bra, Almond, S at Women's Clothing store

Jockey Women's Bra Forever Fit V-Neck Molded Cup Bra, Almond, S at Women's Clothing store

Jockey® Forever Fit™ V-Neck Molded Cup Bra – JOCKEY UK

Jockey Forever Fit™ V-Neck Unlined Bra

Jockey Forever Fit™ V-Neck Molded Cup Bra

Jockey® Forever Fit™ V-Neck Unlined Bra – JOCKEY EU

Jockey Forever Fit™ Full Coverage Molded Cup Bra

Jockey Woman Paris Contour Bra, French Quarter, B-E - Bras

Jockey Women's Bra Forever Fit V-Neck Molded Cup Bra, Almond, S at Women's Clothing store

Jockey Woman Paris Contour Bra, Violet Slate, B-E - Lingerie Red Dot

Adidas Expands Product Portfolio, Launches Inclusive Range of Sports Bras - Indian Retailer