ellectric — Spike – the digital character for the new MINI model

MINI introduces a canine companion to the digital world – Spike, an English Bulldog-inspired character. Spike will be the face of the new MINI model family acting as MINI

MINI presents Spike, the digital character for the new model family.

2025 All-Electric MINI Countryman SE

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Meet Spike, the future digital companion for MINI drivers.

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