How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

Why Victoria's Secret re-brand completely misses its mark

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its Magical Brand Worth, by Jared DeLuna, BrandValuer, Mar, 2024

The Fenty Effect?: Fans Suspect That Savage x Fenty's Success Caused Victoria's Secret To Cancel Their Annual Fashion Show, News

How Victoria's Secret Is Trying to Rebrand - The New York Times

Victoria's Secret - Wikipedia

Victoria's Secret Isn't Going Broke For Dropping Angels For Big Girls

The Victoria's Secret 'woke' rebrand is only skin deep, Priya Elan

New documentary unearths troubling links between Victoria's Secret and Jeffrey Epstein