Lulu who? A cult brand takes on the booming culture of 'dupes

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The hashtag #dupe -- or cheaper alternatives to household names or luxury brands, but not considered counterfeits because most don

외신] 룰루는 누구? 급성장하는 '짝퉁' 문화에 도전하는 컬트 브랜드 : 네이버 포스트

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PDF) Identity in Consumerism: Exploring the Influence of Media, Brand Perception, and Group Identity on Economic Decision-Making

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Lulu who? A cult brand takes on the booming culture of 'dupes', Business