Online bra industry booming thanks to millennials - Chicago Sun-Times

Thanks to bespoke female-founded companies that are targeting clients through social platforms like Instagram and Facebook, there’s a growing trend to order custom undergarments online.

Will E-commerce be Able to Sustain this Rapid Growth? - Indian Retailer

What Retailers Need to Know About Gen Z, the Next Generation of Shoppers - Indian Retailer

Why Millennials are going braless (the reasons might surprise you) - Chicago Sun-Times

Absolutely Yorkshire March 2024 by ABSOLUTELY Magazines - Issuu

Millennials change way women shop for bras - The Boston Globe

People We'll Miss 2015 – Texas Monthly

Retail Industry in India: Market Growth , Challenges & Opportunities

Girls Gotta Eat - Podcast

How E-commerce Has Put India's Retail Industry on the Growth Path - Indian Retailer

The generational war: Millennial vs. Gen Z buying myths

Cosmopolitan USA - January 2017

In Europe, Home Sales to Americans Are on the Rise - The New York Times

What a bra company learned while disrupting the lingerie market