Certified plant-based' logo may have broader appeal than vegan

While the terms ‘vegan’ and ‘plant-based’ might appear to be interchangeable (they both exclude animal products), consumers do not view them in the same way, says the Plant Based Foods Association (PBFA), which has just launched a new ‘certified plant-based’ certification scheme and logo.

How does vegan or plant-based labelling impact mainstream appeal?

Vegan Marketing: 8 Effective Digital Strategies for Successful

Al-Tamkeen Building A Better Tomorrow

Plant Based - Farm•ish A eco lifestyle brand & emerging food and

EU Smart Protein Survey: Half of Europeans are Eating Less Meat

Plant based vegan badge eco icon. Suitable vegetarian symbol logo

Vegen Logo

What do Plant-Based Food Labels Mean? - Sharon Palmer, The Plant

Plant Based - Farm•ish, A eco lifestyle brand & emerging food and bev reviews - Curated small batch, farm to table food tips & farm to table reviews, Farm•ish

Organic Food Natural Healthy Fresh Diet Products Stock Vector Illustration Of Concept, Element: 168746404

Why you should sell more plant-based meats