The story of The Dress: how a £40 Zara frock stole the summer

This year’s unexpected viral fashion hit is suitable for all weathers and sizes, as comfortable as a nightie and currently unavoidable. But why are its fans so happy to be seen in the same outfit as someone else?

Women's Summer Dresses

Green Rhinestone Feather Mini Dress – self-portrait

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Women's Summer Dresses

NWT Zara White Linen Sundress Short Off Shoulder Ruffle Tie Waist

How to avoid the Zara 'It' dress trap this summer and find your

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