Yume Kawaii, Japanese Fashion Wikia

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Yume Kawaii is a dreamy fashion that refers to pastel, fairytale, fantasy-like things. It appears like the embodiment of a “girls dream” and you can find many illustrations, clothing, and goods, which incorporate this. The style also includes small "non-cute" items to create a "nightmare within the dream" effect. The style is not to be confused with Yami Kawaii, as most who wear the style do not identify with its themes. Some even consider the style a "taint" on the name Yume Kawaii, although no

Yume Kawaii, Japanese Fashion Wikia