Why Are Plastic Lego Bricks So Pricey?

Ask anyone who loves those iconic building toys: Lego sets aren't cheap. And those plastic brick sets very rarely go on sale. The Smith School's P.K. Kannan says Lego is part of an elite club of brands that hold their ground on price and quality. 

Lego Wants to Completely Remake Its Toy Bricks (Without Anyone Noticing) - The New York Times

▻ It's not just ABS plastic at LEGO, a dozen different plastics are used - HOTH BRICKS

Opinion: Why Lego is the best toy ever invented

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USED LEGO DONATIONS - Brick Labs

Lego® Pick a Brick: Everything You Need to Know

Why Lego keeps winning toy of the century - Victoria Times Colonist

Why LEGO is So Expensive - Baby Budgeting

Lego to manufacture bricks from recycled plastic by 2022

Debunking The Most Perpetuated LEGO Myth Ever, by Attila Vágó, Bricks n' Brackets