What is the Reason for the Surging Demand for Women's Active Wear in the Recent Years?

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Over the years, numerous sportswear manufacturers across the globe incessantly focused on devising and implementing strategies on various sports products targeting only the male consumers. But nowadays, due to the increasing prevalence of female fitness enthusiasts, awareness about the health benefits of persistent workout routines, and significant endorsements done by prominent female celebrities has completely changed the game for women’s active wear in the global sportswear market. Hence, due to these factors, the sales of sports clothing and footwear for women are exceedingly surging, and hence seems to outpace men’s sports clothing and footwear in the coming years.