The Skims-ification of Basics. How Skims revolutionized the

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Women’s “essentials” or “basics” is a product category we’re all familiar with, and purchase. These are adaptable pieces easy to mix and match to create a variety of looks, known for their comfort…

The Skims-ification of Basics. How Skims revolutionized the women's…, by Isharawat, Feb, 2024