Sport Chek Signs NBA All-Star and Toronto Raptor Kyle Lowry to First Canadian Endorsement

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TORONTO: February 9 – Sport Chek, the official sports store of the Toronto Raptors, today announced a new, two-year endorsement deal with Toronto Raptors All-Star Kyle Lowry. In addition to positioning Lowry as the leading figure in Sport Chek’s #MyNorth campaign, the deal includes opportunities for him to connect with Canadians over digital and social media and participate in surprise appearances in stores and neighbourhoods.