How an Ill-Fitting Bra Inspired ThirdLove Co-Founder Heidi Zak to Design a Better One

Trouble getting ready for a holiday party turned into a winning idea.

Game Changers: Heidi Zak, Co-Founder and CEO, ThirdLove - Women In Retail Leadership Circle

ThirdLove lingerie app calculates your bust size using two iPhone SELFIES

Bra sizing is wildly confusing. Her company seeks to change that

At ThirdLove, just one area of innovation isn't enough

80% of People Wear the Wrong Bra Size—Here's How ThirdLove Is Making Things Right (2023) - Shopify Philippines

80% of People Wear the Wrong Bra Size—Here's How ThirdLove Is Making Things Right (2023) - Shopify Philippines

Can an online quiz deliver the perfect bra?

Q&A: The Women Trying to Revolutionize Bra Sizing

This inclusive bra brand wants to support every woman