Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Victoria's Secret replaces feminist makeover, returns its focus on 'sexiness' says it 'can be inclusive' as sales drop

Victoria's secret - ポーチ

Why Did We Fall for the Victoria's Secret Angels? - The New York Times

Victoria's Secret Wikipedia, 50% OFF

Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model

Victoria's Secret has replaced its 'Angels' in a bid to rebrand itself

Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%

Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times

Victoria's Secret drops feminist makeover after sales slump

Victoria's Secret Rebrand Is Unrecognizable And Out Of Touch

Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times