Fashion Brands Plus Size Lines Keep Failing — Why?

With over 68% of American women wearing plus sizes, there’s no denying how widespread (and underserved) this market is but, as plus-size initiatives continue to fall short, there seems to be a disconnect between brand and consumer.

How To Start a Clothing Brand in 14 Steps (2024) - Shopify

The best plus-size women's clothing: 30 trendy brands

How To Start a Clothing Brand in 14 Steps (2024) - Shopify

What is the problem with plus-size fashion?

Fashion's plus-size problem – why can we still not find size-inclusive clothes?

Why the fashion apparel industry has a 'plus-size problem

Less Than 1 Per Cent Of Models At The AW23 Collections Were Plus-Size. Whatever Happened To Body Inclusivity In Fashion?

Plus-Size Could Save Retailers - Bloomberg

The Myth of Sustainable Fashion

Product Lines Defined and How They Help a Business Grow

The 35 Best Plus-Size Clothing Brands of 2024, According to Stylists

By The Sea Midi Dress - Black - THELIFESTYLEDCO Shop

Top 9+ Best Plus/Big Size Clothing Brands - Guide To Fitting Clothes 2024

Why is the Fashion Industry Ignoring the Plus Size Market?

Sustainable plus size fashion still has a long way to go