E-mart launches own brand in China

E-mart announced Aug. 22 that it has signed an agreement with Metro China to supply its private label items worth US$15,000. The largest discount seller in South Korea will introduce four items from its No Brand range, a no-frills lineup of its own, to be sold from September. This is the first time E-mart is exporting the range to an overseas offline store, not at E-mart branches, and the retail giant expects to be

Chinese customer shops at the newly-opened Tesco supermarket on News Photo - Getty Images

E-mart launches own brand in China

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E-mart launches own brand in China