The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding

Discover the critical role of design in rebranding through the lens of J.C. Penney

JC Penney, Retail Management Project

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

J.C. Penney Reverts To Old Logo In Attempt Regain Customers

Adhesive Advertising: The Sticky Side of Promoting Your Brand - Time for Designs

How J.C. Penney Is Trying To Make A Comeback

J.C. Penney's Long, Slow Decline to Bankruptcy

7 Worst Rebrands: Logos Gone Wrong

How it all went wrong at JCPenney

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs

JCPenney Logo: When Brand Identity Changes Can Do Harm

JC Penney Failed Pricing Strategy