Betting on boomers, P&G enters the adult diaper market

Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.
Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.

The Challenge of Slow - BCG Henderson Institute

Germany's Baby Boomlet: Will It Last? NewsWire

Absorbent Products for Incontinence

As Births Slow, P&G Turns to Adult Diapers - WSJ

Procter & Gamble will raise prices in September to fight higher

The Development of National Quality Performance Standards for

Procter & Gamble researchers keep company sitting pretty in diaper market

The Challenge of Slow - BCG Henderson Institute

Blogs Procter and Gamble

The use of an unused underpad to zero a scale (A); an underpad

The Development of National Quality Performance Standards for

P&G Poised to Re-Enter the Adult Incontinence Market – Healthwick

Mobile - Katz Marketing Solutions, Radio Advertising

A multicentre comparative evaluation: Washable pants with an

Emerging-Market Game Changers: Diaper Wars in China - Context