Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries
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The auction house is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale channel called Artist's Choice.
Sotheby's is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale format called Artist's Choice.
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The Primary vs Secondary Art Market
Understanding The Primary And Secondary Art Markets
What Creates an Artist's Resale Market
Sotheby's to Launch Artist's Choice, a Primary Market Channel