ASICS: creating quality lifestyle through intelligent sports technology

Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face?

Get ASICS Shoes In Japan! Great Services At The Tokyo And Osaka Stores

Tech Innovation Over the Years

ASICS SPORTS COMPLEX TOKYO BAY OPENS: ONE OF THE WORLD'S LARGEST URBAN LOW-OXYGEN TRAINING FACILITY

Arsenal star Takehiro Tomiyasu visits the ASICS Institute of Sport Science to help with development of new boots

ASICS launches new 3D printed sandal optimised for comfort and cooling to help athletes' recovery - TCT Magazine

What Is ASICS Institute of Sport Science?

ASICS Launches New Global Advertising Campaign, Inspiring People Everywhere To Run With 'It's a big world. Go run it.

ASICS Best Sellers: Our Most Famous Running Shoes

ASICS TAKES HUMAN-CENTRIC DESIGN TO NEXT LEVEL AT ASICS' INNOVATION SUMMIT 2021 - LAUNCHING TWO NEW SHOES, OPTIMIZED FOR THE MOST POPULAR RUNNING STYLES

ASICS Best Sellers: Our Most Famous Running Shoes

How Asics Became Fashion's New Favorite Old Sneaker Brand