5 Research-Backed Reasons We Wear Makeup

Why we really use lipstick, mascara, and foundation.

Cosmetics - Wikipedia

Makeup, by Definition, Implies Insecurity.

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How to Do Your Eyebrows: 14 Steps (with Pictures) - wikiTalkie

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How to Make Your Sex-Life More Sassy: Part 1 - Sassy Healthy Fit

Makeup or mask: makeup's effect on salesperson trustworthiness

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Frontiers Who's Behind the Makeup? The Effects of Varying Levels of Cosmetics Application on Perceptions of Facial Attractiveness, Competence, and Sociosexuality

Men: do you think women are more or less attractive when they wear bright red lipstick? - Quora

New study finds women wearing heavy makeup are viewed as having less human-like traits