2 STAX: Creating a Cult Activewear Brand with Don Robertson & Matilda Murray - The Lazy CEO Podcast with Jane Lu

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Listen to #2 STAX: Creating a Cult Activewear Brand with Don Robertson & Matilda Murray from The Lazy CEO Podcast with Jane Lu. Today I'm talking to Don Robertson and Matilda Murray, the co-owners of STAX. It's hard to turn a street corner without seeing someone rocking out in their STAX activewear. It's an incredible story of being $80,000 in debt to becoming an 8-figure business. Don and Matilda open up about how they sourced their first product, how they built such a cult community and the emotional rollercoaster that comes with growing a business. @thelazyceo_podcast@staxofficial_ @donnrobertson @matilda_murray_